Why Australian Businesses Should Look to the Netherlands for European Expansion
The Netherlands is far more than tulips, canals and windmills – it is one of the world’s most connected, innovative and business-friendly economies. For Australian companies, particularly those in Victoria, it offers a powerful proposition: a stable, English-speaking environment, a skilled workforce, and direct access to the 450 million consumers of the European Union.
Positioned at the heart of Europe, the Netherlands combines a strong domestic market with world-class infrastructure, making it the perfect gateway to the region. Whether you’re a start-up eyeing your first overseas market or an established company looking to expand, the Dutch market offers opportunities that can accelerate your growth and open doors to the rest of Europe.
Why the Netherlands Stands Out
Strategic Location
The Netherlands’ location is a logistical dream. With 95% of Europe’s most lucrative markets within 24 hours, it provides unparalleled proximity to customers, suppliers and partners. The Port of Rotterdam – Europe’s largest – and Amsterdam Airport Schiphol are among the best-connected logistics hubs in the world, ensuring fast and efficient transport of goods and people.
Innovation at its Core
Innovation isn’t just a buzzword in the Netherlands – it’s a way of doing business. The country has given the world pioneering inventions like Wi-Fi and Bluetooth, and it continues to invest heavily in research and development. Government policy actively encourages collaboration between businesses, research institutions and public bodies, creating a fertile environment for new ideas to flourish.
A Skilled, Multilingual Workforce
With 90% English proficiency and a strong culture of innovation, the Dutch workforce is a major advantage for international companies. The talent pool is diverse, highly educated and adaptable – a reflection of the country’s openness to global markets and ideas.
Business-Friendly Tax and Regulation
The Netherlands offers competitive corporate tax rates, an extensive network of double-tax treaties and targeted incentives for innovation. Programs like the Innovation Box (effective 9% tax on profits from innovative activities) and the 30% ruling for expatriates help make the country an attractive choice for establishing European headquarters or specialist teams.
Sector Strengths
Opportunities are particularly strong in agrifood, life sciences & health, renewable energy, fintech, advanced manufacturing and the circular economy. For Victorian companies in these sectors, the Netherlands offers not just a market, but a platform for expansion across Europe.
Europe at Your Fingertips
Post-Brexit, many companies looking to enter Europe have shifted focus to the Netherlands. Its competitive, innovative market and ease of doing business make it an ideal entry point. And with the anticipated Australia–EU Free Trade Agreement set to reduce tariffs and regulatory barriers, market access will improve further – creating even greater potential for Australian exporters.
A Victorian Success Story: GenieGrips
Dandenong-based GenieGrips, a manufacturer of forklift safety products, has used the Netherlands as its European base, leveraging the country’s logistics strengths, local expertise and regulatory framework to build a strong presence in the EU. Their story shows what’s possible when innovative Australian businesses partner with the right market.
How the NCCA Can Help
The Netherlands Chamber of Commerce Australia (NCCA) is dedicated to fostering business connections between Australia and the Netherlands. We work alongside partners like Global Victoria and the Netherlands Foreign Investment Agency (NFIA) to:
Provide market insights and practical guidance tailored to your sector.
Connect you with key stakeholders, government agencies and potential partners.
Support your market entry or expansion strategy with trusted, in-market knowledge.
Whether you are exploring your first steps into Europe, looking for tailored market advice, or ready to establish a presence, the NCCA is your first port of call.
Take the Next Step
The Netherlands offers a stable, innovative and well-connected gateway to Europe. With the right strategy, the opportunities are substantial – and the NCCA is here to guide you every step of the way. Join one of our upcoming events, connect with our network, and tap into our expertise on doing business in the Netherlands.
